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There are trademark rights under federal law, state laws and the common law.

Federal trademarks must be renewed every ten years.

Trademarks are for goods; service marks are for services. Both are usually referred to as trademarks.

Sounds have been trademarked.

What types of trademarks are there? Trademarks can be words, words in a stylized font, graphics or word/graphic combinations.

Trademark Glossary
Trade Dress is a type of trademark that applies to the shape or form of an object or its packaging.
Trademark Strengths
  • Arbitrary - strongest
  • Fanciful
  • Suggestive
  • Descriptive - weakest
  • Generic - not registrable


Special resources for attorneys
Trademarks have been used since time immemorial in one fashion or another. Persons faces and names became associated with goods or services ever since man began trading with others for goods and services. Individuals and guilds established their own marks, as did countries.
Trademark
A trademark identifies a sources of goods (products) to be sold.

Service Mark
A service mark identifies services offered.

Should you use an attorney?
If you feel comfortable and skilled in trademark law and in dealing with the Trademark Office, probably no. Otherwise, you should seek out a trademark attorney to handle obtaining and keeping your trademark rights.
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