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What types of trademarks are there? Trademarks can be words, words in a stylized font, graphics or word/graphic combinations.
Trademark Glossary
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| Trade Dress is a type of trademark that applies to the shape or form of an object or its packaging. |
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Trademark Strengths
- Arbitrary - strongest
- Fanciful
- Suggestive
- Descriptive - weakest
- Generic - not registrable
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Special resources for attorneys
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| Trademarks have been used since time immemorial in one fashion or another. Persons faces and names became associated with goods or services ever since man began trading with others for goods and services. Individuals and guilds established their own marks, as did countries. |
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A trademark attorney is generally an attorney admitted to the bar of at least one state who practices in the intellectual property field of trademark law.
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Trademarks identify a company or person as the source of goods or services (service marks) being offered for sale.
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| There are two federal trademark registers - the Principal Register and the Supplemental Register. |
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